Who We Are
FRĒ FEMME is a celebration of the interconnectedness between personal vitality and the strength it lends to the fabric of our community. Built on inclusivity, sustainability and quality, we are on a mission to make wellness accessible for everyone while creating the highest quality loungewear. Join us on a journey where the radiance of self-care illuminates not only in your own life but ripples through the world around you.
Created by Women. Created to Inspire.
FRĒ FEMME provides the foundation to a ritual of self-love and empowerment. As a Black woman owned brand, we understand intimately the importance of nurturing oneself in a world that often demands more than it gives. We believe in the power of authenticity and representation, ensuring that our brand creates space and affirms the agency of all women to give themselves the care they deserve.
“Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.”
- Audre Lorde
Self-care is often based in a racialized value system, revolving around an assumption of privileges that many people do not have. But caring for oneself is neither selfish or exclusive. For many, self-care is often executed as resistance to inequality or societal marginalization.
FRĒ FEMME aims to intertwine wellness with a sense of community, fostering a collective ethos of compassion and resilience. Through our curated products and experiences we empower individuals to prioritize wellness without conditions, while we put our profits to work supporting initiatives investing in the health and healing of Black and diverse women through our FRĒ Collective initative.
